Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You

Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull unveils how these techniques work and why they're used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, and we're seeing a big rise in legal enforcement. But is it enough to protect consumers?

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Editie: Paperback

Nr. pagini: 272

Cod: BRT9781739454401

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Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You

De (autor): Harry Brignull

Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You

De (autor): Harry Brignull

Descrierea produsului

De pe acelasi raft

Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You - Harry Brignull

Brand Sense: Sensory Secrets Behind the Stuff We Buy - Martin Lindstrom

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers - Tim Halloran

Bigger Than This: How to turn any venture into an admired brand - Fabian Geyrhalter

How Brands Become Icons: The Principles of Cultural Branding - D. B. Holt

Assemblage: The Art and Science of Brand Transformation - Emmanuel Probst

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands - Ana Andjelic

Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout

Brand Love: Building Strong Consumer-Brand Connections - Lydia Michael

Buyology: Truth and Lies about Why We Buy - Martin Lindstrom

Smart Business Guide to China E-Commerce - Frank Lavin

Direct Selling: A Global and Social Business Model - Sara L. Cochran

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing - Roger Dooley

Prove It: Exactly How Modern Marketers Earn Trust - Melanie Deziel

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us - Joe Federer

Applied Empathy: The New Language of Leadership - Michael Ventura

The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business - Timothy Pearson

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers - Rebecca Brooks

The End of Marketing: Humanizing Your Brand in the Age of Social Media - Carlos Gil

Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism - Sacha Alexander Zackariya

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